How are you marketing your website?
From a quick look, you need to add more products. you have picked whole lot of Categories around 45+ and only have 69 products. if i come across your website from a product and i look at the what other related items you have you it will be none or maybe 1 or 2.
if a customer come to your website they needs to see whole lot of related items which they can pick from if they done like the product they landed on.
like you are competing to Aliexpress or eBay. I think we need a particular niche
Don't make the mistake of judging speeds from your own computer. It depends of a few factors including your internet speed at the exact time you load the page. Use an external tester instead like Google Page Speed Insights.Site speed is too slow. I think it took about 15 seconds to load the site for my computer.
The ready made stores are a basic setup of the Original plugin plus products imported and edited. If you want to be able to customise more.. get the Woo plugin...but there will be a learning curve involved.You mentioned here that it looks like a custom bought site? I'm considering getting one built for me from Ali Express. Surely that's not what I can expect?
When I was a complete and utter virgin to Woo, it took me about 2-3 days to familiarise myself with it. Then a few more days with the various themes I tried.Ok understand thanks
I think that person said that because it's looks like "off the shelf" with no changes made. Even with ready made stores you have to add your own personal touch. It's like buying a "ready made car" that functions as it should, but it looks like all the others that rolled off the line. You have to add custom seat covers, bumper stickers and fuzzy dice hanging from the rear view mirror to personalise it a bit ... lolYou mentioned here that it looks like a custom bought site?