How To Grow Your Business On Instagram In 2020
The purpose of every business is its growth. Fortunately, today, entrepreneurs have enough ways to make this task more than achievable.
For example, there is Instagram – a brilliant venue to make your enterprise well-known. So, how can you grow your business on Instagram in 2020? Let’s figure it out!
What lies behind the success of Instagram?
At first glance, the answer is obvious.
It’s simple and engaging!
The thing that makes this social network so awesome is its visual appeal.
A picture paints a thousand words.
That was the idea which Kevin Systrom, a co-founder of Instagram, believed in. He left the company called Odeo (which became Twitter later) and started his own project. He named it after his favorite sort of whiskey.
Yeah, we could have Burbn instead of Instagram if everything had worked out.
However, the app that was, by and large, a copy of already successful Foursquare didn’t catch on with big number of people. It was too complicated.
But, Systrom didn’t give up. Instead, he and his business partner Mike Krieger got rid of all the unnecessary things Burbn had and focused on one particular feature: sharing photos.
They found out that the thing people needed was to communicate more sufficiently. And they simply turned mobile phone cameras into the visual microphones.
In other words, they created the app that made photos speak for us.
What could be easier?
The result is well-known. Instagram was launched in the end of 2010 and took the world by storm.
People flock to Instagram like moths to a flame. The number of its monthly active users exceeds 1 billion and counting.
However, you might be thinking that Instagram is all about selfies and celebrities. So, there are no prospects for your business.
Well, here is the most popular Instagram post ever.
That’s not a fashion model posing in front of luxurious car. It’s an egg!
What’s the conclusion?
If you take the right approach, you can easily engage Instagram users.
Thus, this social network may be a great place to grow your business. It could help you increase awareness about your online store and win more dedicated customers.
Now, let’s outline the things that will help you grow your business on Instagram in 2020.
What you should do to grow your business on Instagram in 2020
Let’s go over 5 crucial Instagram promotion aspects that will make you succeed!
#1. Optimize your Instagram business account
While creating your business account on Instagram, you should keep it in mind that basically, it’s your store’s face. To put it simply, it’s one of the first things customers pay their attention to.
And the first impression matters, especially in business.
So, if you want to make the most of Instagram promotion and to see your business growing, you need to take into account the next things.
- Your username should be same as your store name or similar to it
- Your profile picture should represent your brand
- You need to write a bio that puts a human face on your business and give customers a clue on who you are and what you do
- Your bio should include the link leading to your website or landing page (it’s the only place you can put it)
#2. Use the power of hashtags
Many people think that attaching hashtags to Instagram posts looks silly.
Yeah, sometimes it does.
But…actually, hashtags are your friends when it comes to growing your business on Instagram.
You need people to find your posts and start following you, don’t you?
However, there is plenty of pictures and photos turning up every minute! So, your posts could easily be sunk into these shifting sands.
Of course, you should only use the hashtags that are closely related to your niche.
For instance, if you use #sneakers, your post will go to the group with 31,970,901 other posts. Whereas if you use a slightly different hashtag, #runningsneakers, you’ll reduce the number of posts to 6,755.
Thus, before posting your pictures, you need to draw up a list of the most popular hashtags in your niche.
When you include too many hashtags in the captions to your photos, these posts may seem a bit spammy. So, if you want to avoid spoiling your captions, place the tags in the first comment just after posting.
#3. Create engaging captions
What is the most crucial thing for your business growth?
Engagement, of course!
You need to get the emotional response from customers. It often happens that just an appealing image is not enough to get the engagement.
You should direct your visitors so that they become buyers.
Fortunately, it’ not a big problem if your pictures are followed by engaging call-to-actions captions.
Let’s go back to the example with the egg we mentioned above. This image contains the strong call to set the new world record on the most liked post and to beat the one Kylie Jenner held at the moment.
What would have happened with this post if there hadn’t been the caption?
Not much, I suppose. Kylie Jenner would be still happy with her record now.
That’s why you need to come up with a good caption that catches customer attention.
Bear it in mind: if you’re too pushy in your attempts to sell your goods, it’s likely to put customers off.
Exploring the account of other companies is a great way to find good ideas for your captions.
For instance, Burger King makes out with this task perfectly.
#4. Kick off your promotion
Set the wheels in motion!
Let’s imagine you’ve opened a restaurant. It’s perfectly designed inside. You’ve hired the best professionals and your dishes are delicious.
But the visitors are barely trickling in.
What’s the reason?
That’s what may happen with your Instagram account if you don’t make a point of taking serious marketing effort. As the result, your business is unlikely to grow.
You need to lead people to your account and boost engagement.
#5. Use Instagram Insights to evaluate your results
If you want to see your business going from strength to strength, you should be able to pin down weak links and get rid of them.
Put it simply, you need to clearly understand how effective your marketing is. This way, you can always refine it and make your business grow.
Fortunately, Instagram opens up such an opportunity for you. You can easily take a look at the results of your campaign with the analytic tool called Instagram Insights.
So, if you haven’t switched your account to a business one yet, go to Settings and do it. It’s simple as usual.
You’re able to access Instagram Insights through your menu.
Besides, you can look into the value each post has brought you separately by clicking on “View insight” below them.
Both of these ways provide you with really useful information you can make good use of and grow your business.
As you can see, Instagram is not only an awesome social network, but also a great marketing channel. Now, you know the strategy that could help you grow your business on Instagram. So, don’t waste your time – use it!