Going To Dropship Watches From Your Store? Read This First!
Are you wondering how to dropship watches and what to learn about this industry before you begin? We cover it in today’s article!
“Why not start dropshipping watches?”, thinks an average eCommerce newcomer while choosing a store niche.
Why not, indeed? As seen from the dropshipping preferences analysis we made as of year-end 2019, fashion accessories are a common choice of dropshipping store owners.
For you, it means that the market segment competition is getting a bit tougher with every newly registered entrepreneur – and the challenge is getting more and more interesting!
It’s easy to see why: according to Statista, the revenue in the watches market segment in the USA amounts to $12.44 billion in 2023. Just in 2019, this number was slightly lower at $9,387 million, showcasing how this market increased over the years.
In Europe, the market situation is even more promising. As Statista reports, the revenue in the watches segment amounts to $13,504 million in 2019, while the segment is expected to grow annually by 1,0% in the period from 2019 to 2023.
So, this market has a really impressive potential, even though it might seem to be a little bit too competitive. There’s no reason to turn down this dropshipping idea just because lots of people have already picked it. With the due approach, you can make it work – let’s see what you can do!
How to dropship watches: think your store idea through
Okay, so, the first thing for you to consider is the way you’ll appeal to your potential customers.
Here, I’m not even talking about creating a competitive advantage that would make you different from other market players.
Instead, I’m talking about the core reason why people will buy from you. Knowing the basic motive behind their shopping actions, you’ll find it easier to create a compelling product offer and come up with an effective marketing strategy.
In today’s world, especially for the people in the developed countries, the watches’ core value is not the ability to show the time – mobile phones and other gadgets perform this function pretty well.
So, there’s no need for customers to buy watches just for the sake of owning an object that shows the time. As you can see it from the graph below, less and less people are looking for watches ‘in general’.
Instead, they are looking for some specific types of watches: as you can see, the search queries below stay quite stable over the course of time. Even if there aren’t significant spikes in people’s demand for these types of watches, they are still consistently interested in them.
What’s the conclusion?
It’s not a good idea to just dropship watches in general. Instead, it’s necessary to pick a well-defined type of watches (for example, antique style watches, cute watches, water resistant watches, etc.).
To narrow down the list of options, you can do the following:
- Use Google autocomplete function to look for the interesting options
- Check out Google’s Related queries at the bottom of the page to get even more ideas
- On AliExpress, filter the search results by the number of orders to see if the product type you’ve chosen is really demanded by customers
And, speaking of evaluating AliExpress offers, let’s discuss the next thing I wanted to cover today!
Pick the watches to dropship carefully
So, you’ve made up your mind on the type of watches you want to sell online in your dropshipping store.
Great! Now, it will be easier for you to come up with a smart branding strategy and target the right people.
Quite importantly, it will also be easier for you to select the right products to dropship from AliExpress: let’s go over the main criteria to follow!
Avoid branded watches
Look at the example below: does it look authentic to you?
With its price of $1,40, it’s not likely to be a branded product, right? Moreover, AliExpress policy doesn’t allow selling actual branded items on the platform, so this one is definitely a questionable choice.
Do you want to offer this product to your potential customers just because it’s pretty and promising in terms of a price markup? And do you want your buyers to get angry because of your dishonest actions and their unmet expectations? I don’t think so.
Avoid watches with a confusing brand image
Look at the picture below:
In this case, we see a beautiful photo of a really high quality – it’s a perfect find for a single product page in a dropshipping store, right? But, try to read what’s written above the clock hands – does it make sense to you?
Will your clients like the idea of wearing an accessory with meaningless writings? Nope, they won’t.
Of course, nearly all the products in the AliExpress Watches section have some kind of a brand image or logo on them. Still, you need to focus on the items with ‘legible’ brands – the ones that make the viewer think it’s a high-class product from a trusted manufacturer.
See if the product has the ePacket shipping option
What does it mean and why does it matter?
ePacket is an affordable shipping method that lets the sender deliver the parcel in 7-15 days on average. Thanks to its low cost, you won’t have to charge your customers extra sums of money for the order delivery.
What is more, tracking codes are available for ePacket parcels throughout their journeys. That’s a huge benefit: as a rule, the tracking codes provided by cheaper Chinese postal services stop showing the parcel status as soon as it leaves China, which is absolutely inconvenient for you and your buyers.
How can you check if an AliExpress supplier can send you this product via ePacket?
Just install free AliDropship Google Chrome extension and use Google Chrome browser to view AliExpress pages. This is what you will see:
The items with the ePacket option available will be marked by a green bar. If you mouse over this bar like I did with the 3rd item, you’ll see the shipping cost and delivery period valid for your selected destination.
Quite convenient, isn’t it?
By the way, AliDropship Google Chrome extension can help you with lots of other product-related decisions you need to make. It can show you cheaper variations of the product you are interested in, make you familiar with the item and seller rating, and many more. Check out this article to learn how the extension will support you on your dropshipping journey!
Read buyers’ reviews
Do you view watches as a technically complex product?
Maybe, it’s not so complex, especially if we’re not talking about smartwatches. But, different watches’ models might have specific details (magnetic straps, water/shock resistant frame, luminous hands, etc.) that require a buyer’s special attention.
As you don’t see the item yourself, you don’t have the opportunity to evaluate its quality by your own efforts. So, how can you make sure it’s worthy of being added to your store?
That’s when real-life customer reviews come into play.
Looking through a product page on AliExpress, you need to read the buyers’ reviews really carefully. It will let you understand whether the item is convenient in use (what if it ticks too loud or feels too heavy during wear?) and fault-free.
By the way, the already mentioned AliDropship Google Chrome extension can help you with this task as well. One of its features is an automatic collection of the photos left in AliExpress buyers’ reviews. A quick glance on these pictures can be enough to understand whether the buyers are happy with the product.
Dropshipping smartwatches: is it worth starting?
If we start speaking about dropshipping watches, we can’t forget about smartwatches. So are they going to be profitable in terms of dropshipping?
Definitely, they are!
The point is that smartwatches is a product that is rapidly gaining popularity nowadays. And that’s reasonable: it’s quite a cool gadget. They don’t concede quartz or mechanical watches, meanwhile, their functionality is being extended day by day. Some models even do an ECG, can you imagine that?
For you as a business owner, it’s important to note how much such devices can cost. While smartwatches from the world’s leading manufacturers cost $100 and more, you can easily find dozens of interesting smartwatches at more attractive prices!
Moreover, you can order this product for yourself first, check all its pros and cons, etc. So you will know for sure what you’re going to sell in your online store.
By the way, beyond smartwatches, it’s a good idea to start to dropship electronics. And if high-ticket dropshipping is not just for anyone, you can consider dropshipping cheap smart home devices or best tech under $5.
Starting to dropship watches: best suppliers for you to partner with
If you start to dropship watches, you should choose suppliers wisely. It’s essential for you as a business owner to let your customers be satisfied with the purchase in your online store, right?
So speaking about watches, if you deal with random suppliers, there are lots of reasons to worry: your customers can receive a low-quality product or even the one that doesn’t work.
That’s why you should partner with trusted suppliers. And this refers not to watch suppliers only! But how to know for sure with whom you can interact with?
So are you looking for a list of reliable watch suppliers? Here it comes!
How to dropship watches right: 80 most promising products for your online store
You know where to source the products for your online store. But what exactly should you sell for the maximum profit?
So we have prepared for you the list of 80 best watches to dropship. Here they are!
Women’s bracelet watches
If you’re going to dropship watches, you should definitely pay attention to women watches. The point is that there are lots of different models with attractive design. Meanwhile, they don’t cost a lot! So they suit dropshipping perfectly.
Men’s quartz watches
Men’s quartz watches have all the necessary features to become a bestseller in your online store. In practice, they are in a strict demand on the market nowadays. Just take a look at the number of orders below! Moreover, there are lots of different models at each price point and for all tastes.
Men’s mechanical watches
Mechanical watches are a more expensive accessory. As a rule, they look a lot more presentable. But since they cost a lot, they are not so promising in terms of dropshipping as quartz watches.
Besides this, they are in demand on the market. So if you want to establish a cool online store, mechanical watches are a must-have for you!
Digital watches were extremely popular some time ago. Nowadays, the demand for them is not so high, but stable.
Smartwatches and fitness trackers
So it’s pretty clear. Smartwatches tore this market up! And if you consider dropshipping fitness trackers as well, it’s going to be your winning bid!
Now, you know why it’s a good idea to dropship watches in the first place, where to find reliable suppliers, and what products to sell. So are you ready to launch your profitable dropshipping business now? 😉