Ad creatives that sell. What are the criteria?

Understanding the ways of making bomb ad creatives is the key to effective paid promotion. Which, in turn, can bring awesome results.

The main purpose of any ad creative is to make a person click on it. Yes, just a click, but let’s see how much work it might take to get it.

1. The Ad Copy: talk like a friend, not a salesman 🗣️

• Keep it relatable: Think of your audience as your pals. Use language that resonates with them, that feels natural.

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• Solve a problem: Highlight how your product fixes a common issue. “Tired of tangled headphones? Try our wireless earbuds!” You get the drift, right?

2. Call to action (CTA): let’s get them moving! 💥

• Be direct: Don’t be shy; tell your audience what you want them to do. “Shop Now”, “Grab Yours”, or “Discover More” are clear and compelling.
• Add urgency: Everyone has FOMO (fear of missing out). Using “Limited Offer” or “Sale Ends Tonight” can give that little nudge for them to click.

3. Visuals: a picture is worth a thousand words… but videos? A million. 📸🎥

• Stay authentic: Stock photos? Nah. Use real images of real people using your products. It builds trust.
• Brand consistency: Keep your colors, fonts, and logo consistent. It’s all about making your brand instantly recognizable.
• The video dominance: Listen, pal, videos are where it’s at right now. They give a dynamic view of your product, engage viewers more, and simply stand out in crowded feeds.
• Highlight product use: Show your product in action. If it’s a gadget, show it working. If it’s clothing, show it being worn.
• Keep it short and sweet: In today’s fast-paced world, nobody has time for a 10-minute video. Aim for 15-60 seconds. Quick, engaging, and right to the point. Also keep in mind that the first 3 seconds make the most of success for the whole video content piece. Pay a lot of attention to them!

By the way, watch this video to learn how you can optimize your content creation process (yes, including the promotion materials creation) using ChatGPT and save tons of time.

4. Why videos are taking over 🎬

I know, I know, images are simpler, but here’s why you need to jump on the video bandwagon:

• It tells a story: Videos can show progression, cause and effect, and emotions better than static images.
• It’s shareable : People are more likely to share a cool video they found with their friends, giving you more eyeballs for the same buck.
• Mobile users love ’em: Most of our pals are scrolling on their phones, right? Videos fit mobile consumption habits way better than text-heavy content.

Above all, always keep your audience in mind. Imagine yourself as a member of your audience and think about what would make you click on an ad, that can be your starting point.