Lead form. How and why you need it
The Power of Lead Forms in E-commerce for Dropshipping
In the bustling world of dropshipping, where every click can mean a sale, capturing your potential customer’s attention is the golden ticket. Enter lead forms: these are your silent salespeople working round-the-clock.
Imagine walking into a physical store, and before leaving, the shopkeeper gently asks for your contact to keep you updated.
Similarly, a lead form on your ecommerce site is like that friendly shopkeeper. It’s a simple, interactive tool on your website that asks for details like a visitor’s name or email address.
So, what should a good lead form look like? Visualize a small, neat pop-up or a dedicated section on your webpage. It won’t be too demanding. Just a couple of fields for the visitor’s name and email, and maybe a question or two about their shopping preferences. You want it to be inviting, not intrusive.
Where do you find them on websites? These forms are typically strategically placed. They might pop up when a visitor spends a certain amount of time on a page, or they might be embedded at the end of a product description or blog post. Sometimes they’re also positioned at the corner of a homepage, waiting for an interested visitor to fill them out.
Where does the lead form fit? It’s a vital player in the sales funnel. Before a visitor becomes a customer, they’re a lead — a potential sale. To convert leads into buyers, you need to gather them all somewhere first, before you offer them your products with discounts (for example), right?
Lead forms serve that exact purpose: they gather the leads’ database, which is contact information of those people who visit your website so that later you could reach out to them and offer what you want to sell.
Once you’ve got their details, you can send them personalized emails, special offers, or product recommendations. It’s like having a second chance to showcase your products, even if they didn’t buy anything on their first visit.
In the retargeting section you’ll learn how to work with the leads database you’ve gathered through the leadform on your website to make it bring you profit.
Now you can move on to the next stage of the Alpha Funnel, which is a landing page.
