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Welcome Rubens: A Minimalist Ecommerce WordPress Theme Perfect For Your Dropshipping Store Brand

By Yaroslav Nevsky

Welcome Rubens: A Minimalist eCommerce WordPress Theme Perfect For Your Dropshipping Store Brand

How can your dropshipping business benefit from a minimalist eCommerce WordPress theme? What role does it play in your store brand creation and support? Let’s find it out together!

What’s the ultimate goal of your dropshipping store?

Well, it’s not a secret. Your store is designed to generate as many purchases as possible, and bring you healthy dropshipping profits.

And, as you can guess, your number of sales and, therefore, the overall income is greatly influenced by your store appearance.

As long as your store looks up-to-date, secure, and easy to use, it will convert its visitors to buyers – and we’re ready to help you with this.

Rubens, our newest theme for dropshipping stores, is yet another solution that makes an AliDropship-based store look really good and perform to its best. Let’s see what makes it so special!

Rubens: an introduction to this minimalist eCommerce WordPress theme

Rubens is a theme that is specifically made for the users of AliDropship original plugin.

When you buy AliDropship plugin or order a ready-made AliDropship custom store, you need to define the way your store will look like. In other words, you need to choose one of multiple themes that go together with our plugin. A theme defines your store layout, which is why the placement of different blocks, pages, elements, etc. will vary from theme to theme.

Rubens is a clean, minimalist theme that focuses your store visitors’ attention on your offers, and lets them enjoy the convenient shopping process. Let’s look at it in more detail!

Rubens: Home Page

To explore this theme and see how it looks in a dropshipping store, let’s use the ‘View Demo’ button on the theme’s page. It will take us to a mockup website designed to demonstrate all the features of this theme and the way it operates.

What is the first thing we see?


The whole ‘first screen’ (the part of the newly opened screen that you see without scrolling up or down) is taken up by a slider consisting of several banners. You can customize them the way you like:

  • Use the pictures that you want your visitors to see in the first place as the banners’ foundation
  • Create selling texts that will motivate the readers to take an action
  • Connect the banners to your promotional YouTube video
  • Choose specific colors for the buttons and fonts for the texts in the slider

These and other theme customization settings are explained in full detail in this article – don’t miss it out!

Did you manage to grab your store visitor’s attention with these catchy banners and persuasive texts? Great!

Now, it will be super easy for them to proceed with shopping: the easiest way for them to do it is to click or mouse over the product categories in the Home page header.


This dropdown menu contains the most popular products within the chosen category. You won’t need to set anything up: the theme automatically shows the items with the biggest number of orders.

And of course, your visitors can just keep scrolling! That’s what they will see next:


Best Deals, Just Arrived and Trending Now sections give you a brilliant opportunity to showcase the desired products. We put these items on a clean and clear background, letting your store visitors focus their attention on them and even inspiring impulse purchases.

What’s next?

Scrolling down a bit further, your visitors see the preview of your blog section.


By default, a blog is integrated into every dropshipping store based on AliDropship plugin. It’s up to you to decide whether you want to run it or not. Still, in our experience, an in-store blog can support your business a lot! And this beautiful section on a Rubens-based Home Page will surely motivate the viewers to take a look at your entertaining or educational writings.

Finally, there is a catchy social proof section on the Home page, and also a neat lead generation form to help you stay in touch with the interested visitors.


Through this element, your store visitors can learn more about your store and its product range. Besides, they can also check out your presence on social media to understand how you communicate with your followers, and what feedback you receive from actual customers.

Rubens: Single product pages

Now, let’s suppose this appealing product presentation made an impact on your store visitor, and this person got interested in some particular item and clicked on it. What’s on a single product page?


First of all, there is an impressive product picture: it takes a half of the first screen, and helps the visitor view this item in detail.

The secret to making it look as great as possible is to import well-presented products from AliExpress seller. Obviously the quality of the provided images will influence the visual appeal of this block. So, make sure to add only the best-looking items to your store – this free database of pre-edited AliExpress products will be of a great help to you!

The right part of the first screen is clean and minimalistic. There is the product name, its rating, price, and size/color options. Also, there is a navigation link right above the product name. Therefore, the viewer can easily go back to the category page to view other products if necessary. And, if this particular item has already grabbed the viewer’s attention, here are the extra details your guest can check out!


Scrolling the page down, your visitor will easily view other product pictures in a convenient gallery in the left part of the screen. At the same time, the right part of the screen gives the viewer the information on the product page and its reviews.


So, your potential buyers get more than enough informational details that support their purchasing decisions and help them place their orders with minimal concerns.

What is more, they see a wide range of product alternatives that might also make them curious. Surely, this page section is easily customizable as well.


Plus, the theme constantly reminds your store visitors of the products they have already seen. Without any doubt, it makes them more likely to ultimately buy at least some of these items.


Speaking of buying… let’s look at this process closely, too!

Rubens: Shopping cart and checkout

So, what happens when the visitor clicks on the Add to cart button? A side shopping cart appears and shows the contents of this order.


It is also possible to view the cart on a separate page to make ABSOLUTELY sure the order contents is correct:


Here, on the page with the same minimalist and clean design, the buyer sees:

  • The number and price of the ordered products
  • Total order value (without shipping fees and taxes)
  • Proof of the payment security
  • Contacts/guidelines to resolve any of the client’s doubts.

And finally, there is the ultimate destination you want your store visitors to reach 😉


It’s the checkout page – a clean, neat, and visually appealing destination. As it asks the buyer to only enter the strictly necessary details, it cuts down the time required for the order placement. Surely, the customers will appreciate your effort to save their time!

What are your benefits from this minimalist eCommerce WordPress theme?

Let’s sum it up: what makes this theme such a winning choice for your dropshipping store?

  • Products presentation

Rubens’ use of large and high-quality product images drives the store visitors’ attention to your carefully chosen items.

  • Brand image improvement

Building a good-looking store that presents its offers in detail, you make your store known as a totally reliable, trustworthy, and customer-oriented shopping destination.

  • Focus on social media

An attractive social proof section placed right on the Home page encourages your store visitors to check out your social media account and even follow you if your page is filled with valuable content.

How to get Rubens theme for your store?

By now, we’re sure you’re excited about this theme prospects! Here’s how you can get one for your dropshipping business:

  • Are you launching your store by your own effort? Awesome! Simply download Rubens theme from its official page.
  • Are you ordering our custom store? Great! Just ask your personal manager to use Rubens theme for its basis.
  • Do you want to give your store a more unique appearance? No problem! Follow our customization guide and modify the theme settings any way you like.

As a minimalist eCommerce WordPress theme, Rubens can actually make a difference in your products presentation and brand image. Don’t miss out on this opportunity to give your dropshipping business a boost!

By Yaroslav Nevsky
Yaroslav is a founder of aliexpress-na-russkom.rumunity helping people worldwide to start and run a successful dropshipping business.
Maheen 5 years ago

I want to add video on single product page. Is there option.

Olga L. 5 years ago

Hi, thank you for your question!

Yes, here is how you can do it: /how-to-create-product-videos-for-marketing/#subtitle-8

Arun 4 years ago

Apparently the register form page is not working..what shld I do??

Olga L. 4 years ago

Hi, thank you for letting us know!
Kindly email us at and attach the screenshots showing what exactly is going wrong: our specialists will be able to help you quicker.

Jamez 5 years ago

Would I still need “Rubens” if your team built a store for me with “Flatsome”?

Olga L. 5 years ago

Hi, thank you for your question!

No, you don’t need to switch to a different theme. Your store is already built with a lovely responsive theme, so simply enjoy its performance 😉

Theofanis 5 years ago

Can I have products filter ? Maybe if add a plugin.
Thanks in advance.

Olga L. 5 years ago

Hi, thank you for your question!

Please, look through this guide to learn how to create and customize product categories. If these categories are narrow enough, you won’t even need to apply filters to the products in them. Instead, it will be enough to only use the sorting filters and sort the shown items by popularity, time of arrival, price, and discount.

fabio 5 years ago

finally you need to align at shopify!!!!!! Please Shopify have a seroius tools integrate in the e commerce, better than you!


sahul 5 years ago

will suits for Ali drop ship Woocommerce ?

Olga L. 5 years ago

Hi, thank you for your question!

No, it only works with AliDropship Original plugin.

Maisie 5 years ago

Hi Olga, is there a video tutorial for Rubens theme? Can we use with elementor theme builder?

Olga L. 5 years ago

Hi, thank you for your question!

No, there isn’t a video tutorial for Rubens yet. To learn more about this theme customisation, please, read this article There is no need for you to use Elementor theme builder to customise this theme.

Lilith 4 years ago

Hi, I’ve been trying to figure out how to remove the blank images from posts when my posts don’t have any pictures. They are showing up on the main blog page. Thanks for your help.

Olga L. 4 years ago

Hi, thank you for getting in touch with us!

Please, write to our Support team at and attach the screenshots: it will make it easier for our specialists to help you.

lokman 4 years ago

i want to translate my all the pages and product.
when i open page content not showing.
how i do solve this ? please can you help me?

Olga L. 4 years ago

Hi, thank you for letting us know!
Kindly email us at and attach the screenshots showing what exactly is going wrong: our specialists will be able to help you quicker.

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